In 2003, mike mccready, ceo of barcelona-based polyphonic hmi, is set to launch artificial intelligence tools, which can create significant value for the music business technology, called the hit sciences (hss), analyzed the mathematical characteristics of music, and compared them with the characteristics of past hits of music, making it possible to determine the potential of the new hit song. Faced with a very small marketing budget the challenge of the marketing team was to decide what marketing plan would give the best results i background company history the company introducing the new technology was polyphonic hmi. Marketing strategy is defined by david aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.
Polyphonic hmi: mixing music and math (case review) abstract this paper is an analysis of a case study originally conducted by the harvard business school in august of 2005 and is based on the challenges of introducing a new technology into a market place that for decades been based on “gut feelings and intuition. Copy is the heart and soul of almost every marketing endeavor get a great foundation for all your campaigns with this course ian lurie shows how to write copy that tells your story and sells your product or brand. Polyphonic hmi: mixing music and math polyphonic hmi: mixing music and math what is the target market and desired positioning of hss and what is the plan for marketing this product to achieve that positioning, given a tight “shoestring” budget 2 situation analysis polyphonic hmi wants to launch, what they consider, a sophisticated, new.
Polyphonic hmi was a subsidiary of grupo aia that used ai and natural science to solve business problems what was a suitable marketing plan entertainment management : polyphonic hmi : mixing music and math documents similar to polyphonic hmi case presentation sunwind ab case study uploaded by tanmoy bose confederate pulp and. Home / music industry essays / polyphonic hmi marketing strategy admin 05 dec 2017 0 comments start with the initial enthusiasts like ken bunt of hollywood records and use their testimonials to win other record labels. The polyphonic hmi case study refers to an innovative and technological product that combines artificial intelligence with mathematic and music, called hit song science (hss) the polyphonic managers believed that this new tool would create an incredible value for the music industry. Once a decision is made on the target market, a suitable marketing plan will need to be developed recommendation polyphonic should target hit song science to record labels.
Marketing case one of the oldest principles of marketing is that sellers may sell features, but buyers essentially buy benefits this is a distinction sometimes lost on technology led organisations, and the service sector is no exception. What was a suitable marketing plan entertainment management : polyphonic hmi : mixing music and math 13 environment analysis environment analysis music industry analysis(1) (in millions) essay polyphonic hmi: mixing music and math (case review) abstract this paper is an analysis of a case study originally conducted by the harvard business. Polyphonic hmi, a subdivision of barcelona-based grupo aia, is charged with applying the parent company’s artificial intelligence and natural science ideas and products to the music industry.
Marketing analysis polyphonic hmi essay defining the problem major issues 1 - marketing analysis polyphonic hmi essay introduction uncertain attractive yet challenging music industry landscape the music industry is a 32 billion dollar industry, offering a huge opportunity if it can be penetrated. We help craft a plan to ensure your website, marketing efforts, and content convert qualified leads nurture looking at current marketing strategies, we help clients gain more sales opportunities from their lead pool by tweaking the strategy. By late 2003, the company had been unsuccessful in marketing the product moreover, these past failures had now left polyphonic hmi with a shoe string budget of $150,000, with which to identify a suitable target market, develop a marketing plan, and generate revenue relatively quicklytarget markethss technology is most applicable to songs.
Copy is the heart and soul of almost every marketing endeavor get a great foundation for all your campaigns with this course ian lurie shows how to write copy that tells your story and sells. A marketing plan does not need to be complex, but it does require several elements to be effective the plan should include market research to understand the customer, defensible positioning to own a space in the customers' mind, strategies and tactics to meet the company's marketing goals, and metrics to track progress toward those goals. Hit song science price how will you price the product a free trail the fixed charge the variable charge marketing plan what strategy should the polyphonic use to approach the target market.